Join The–Dots

Real Life Test Drive

We knew that people would fall in love with ŠKODAs if they spent enough time in them.
But the average test drive lasts about 15-minutes. You're then asked if you want to buy the car, which probably costs £15k or more. That's £1,000 a minute...
We thought that was bonkers. So we encouraged ŠKODA to let people use their cars like they would once they owned them.
This helped to launch the brands new strategy Driven By Something Different.
Next, we launched Live Tour.

Credits

Elliott Starr

  • Message

Join our Pro Plan to message Elliott

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative
  •  

Laura Clark

  • Message

Join our Pro Plan to message Laura

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow

Share your new project