Real Life Test Drive

We knew that people would fall in love with ŠKODAs if they spent enough time in them.
But the average test drive lasts about 15-minutes. You're then asked if you want to buy the car, which probably costs £15k or more. That's £1,000 a minute...
We thought that was bonkers. So we encouraged ŠKODA to let people use their cars like they would once they owned them.
This helped to launch the brands new strategy Driven By Something Different.
Next, we launched Live Tour.

Team Credits

Elliott Starr

  • Creative
  •  

Laura Clark

Companies

  • Laura + Elliott

    Laura + Elliott

    • Advertising

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Elliott Starr
Creative
Laura Clark
Creative Art Director