Rebranding Going for Goal, Women's Health UK Podcast
Bringing inspiration and encouragement to build healthy habits and make them last, the Going for Goal podcast calls on top medics, researchers, fitness experts and wellness luminaries to arm you with the practical tools you need to make good on your personal health goals. Brought by Women’s Health magazine, the podcast is aimed mainly to women looking to improve their lives through stories shared by their favourite wellness experts.
Working closely to the Women’s Health team, we decided that the new aesthetic needed to embody Women’s Health message of living a healthy life through different perspectives, while still making the podcast visual approachable to their audience. We turned into illustration to keep the visual dynamic and fun, and allow us flexibility when creating different assets throughout.
Through Instagram, Women’s Health made their main podcast promotion, so the graphics needed to communicate quickly who the guest speaker was and topics discussed to catch the audience’s attention. Using the same illustration style, we kept the tone fresh and informative, facilitating key takeaways and tips discussed during specific episodes.
