An established accountancy firm in France was looking for a rebranding for their name and logo. We created the brand name, Adalta, a name with rhythmic, dynamic sounding, derived from Latin words of “ad” (“objective” or “tend towards”) and “alta” (“high”), giving a sense of ambition, establishment and purpose.
The logo features a typography based design, with a solid and unique layout created to resonate high professionalism and reliability. To give a dynamic finishing and to balance the custom-made typeface, vivid warm colours were selected. Both the design itself and the colour palette give a sensation of evolution, development and movement.