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Elinor Rawlingson will need to approve that you worked on “Rebranding 'It's Nice That” before we add you as a collaborator.

Rebranding 'It's Nice That

This was a hypothetical project with an aim to turn a non-fashion brand into a fashion brand. This meant me imagining a creative solution that fitted the chosen brands aesthetic and finding the most likely outcome. I worked with a team which included a set designer Amy Exton, photographer Shannon Tao, Make up and hair stylist Alice Malone and Stylist Nicole.
I directed and designed the lookbook shoot in the style of the graphic and publication company It's Nice That by focusing on the memphis milano movement.

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