If your goal is to make money on YouTube, hitting subscriber milestones is critical. For instance, you need at least 1,000 subscribers to become a YouTube Partner and start earning ad revenue. And the more subscribers you have, the higher you rise on YouTube’s “benefit level” ladder (think: awards, managers and production aid, starting when you hit 100,000 subscribers).
What if you plan to use YouTube for branding and video marketing, rather than to make money directly? You still need subscribers. They bump up your play counts, watch time, and engagement—all important signals to the YouTube algorithm.