Recent Projects

Protein was asked to develop a program that gets TS Mobile Pros & Creators to consider Surface as the desirable alternative to Apple and it’s competitors by demonstrating how it does more, just like them

Protein developed a program aimed at inviting artists to create original, inspiring and unique works called Surface Experiments, all powered by Surface’s suite of products. Working with three credible and exciting artists each collaboration resulted in a brand new piece of work, all of which was documented through video and stills and distributed across Protein publishing partner site. We challenged the three artists to create something entirely new and demonstrate how the Surface can truly do more.
First up The Madbury Club, an eclectic Brooklyn studio of diverse creative movers and shakers, used the Surface to make a dream project come true. Importing a Suzuki Carry mini-van from Japan, the crew brought their collective skills together, from design and carpentry through to art and photography, and used them alongside the new tech to fit-out the back of the truck with an eco-friendly, mobile studio. The whole thing was powered by the Surface and meant the team was able to take their finished project on the road. Next, Ellen Van Dusen, founder of eponymous fashion label Dusen Dusen, was invited to bring her vibrant, colourful design work to play. The Brooklyn-based designer jumped at the chance and produced ABC RYB, an interactive book exploring the effects of colour and pattern on the eyes and mind. For his turn illustrator Steven Harrington teamed up with animator Andy Baker to create ‘Far Outttt’ – an animated story following the adventures of an androgynous monochrome rodent as it makes its way through the wavey, pastel-hued world of Harrington’s mind.

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Creative Strategy & Cultural Insights Director
Strategy / Production / Partnerships