Commercial ready meals are currently targeted towards adults in a fast paced society who need a quick fill. Where the elderly need convenience, current meals are inappropriate for their diets—high salt content for example.
“Great lack in terms of the quality of food designed for the elderly and there are solutions that have been medically conceived, not by the food industry.”
— Catherine Renard, scientific coordinator for Optifel
“Hypertension [high blood pressure] is a very real threat in the over-60s, and it is exacerbated by too much salt. All these dishes have too much salt in them,”
— John Millard, retired doctor, speaking about a new range of meals attempting to aim at the elderly.
To create a range of appropriate ready meals that fill this niche in the market.
Those who are perhaps immobile, need care or simply don’t want to cook for the day.