Red Bull Unlocked

  • Rowan Wallace

Red Bull Unlocked gives the country’s top skateboarders the opportunity to skate their city’s most prohibited areas. I was commissioned to create the identity for this unique skate competition. The identity was carried across events at Moses Mabhida World Cup Stadium in Durban, the Library Gardens in downtown Johannesburg and Provincial Administration Building in Cape Town where the contest was endorsed by the Premier of the Western Cape and previous Mayor of Cape Town, Hellen Zille. The competition was documented by Red Bull as a comprehensive piece on underground skateboarding in South Africa. See video below.

Project Tags

Companies

  • Red Bull logo

    Red Bull

    • Retail