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I was designing and creating a concept Gay bar / Restaurant in Malmö as requested by the owner.In this I also worked as Consultant General manager / Creative Director during 3 moth util it was *up and running*
I created a "hype" name *RED SHOE* Designed a logo that was not a name, but a destination. I wanted a place without a real name, just a Red Shoe, just to create a new flow of media attention.
I Designed the concept and designed the interior and created a super designed bar/restaurant with a edge and very unique details and rooms.
About Red Shoe from Media :
Red Shoe is the latest edition to Malmös gaylife. The location and design takes your mind to a bar in Brooklyn, New York. Clean walls of cement and a bright red glass bar, this together with wicked artwork and interior design makes it at unique place. ​
The restaurant only have 16 seats + a unique members club room that will be available to book for your own party in the club. You will have your own bartender available at your service. ​ The club/dance garage is the wicked spot that makes that amazing evening into perfection with great music and a cozy cool dance floor. Everything created with love and passion
Please visit the website for more info.


Eric Robin Chetwynd Legge

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  • Creative Director

Project Tags

  • gay bar
  • restaurant
  • club scene
  • design
  • Concept

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