Red Stone (Student Brief)

Branding a culture centre in Glasgow that has been designed by the architecture firm C.F. Möller. When developing the visual identity and assets for Red Stone I was inspired by two main things, the architect’s ethos of using local materials to build and that the Red Stone identity should breed a culture of discussion and exploration. The Red Stone identity uses maps to highlight the buildings relationship with its environment and, in turn, the environments relationship to culture. This relationship is shown in Glasgow’s own fashion culture, which was created due to its history of textile trade on the River Clyde. Maps are the perfect reflection of the relationship I discuss above as they let people affect the environment, just as the environment effects us and our culture. I use maps for the visuals, but also in the digital application I explore idea of virtual mapping through 6 degrees of separation. I use the locations, rather than the people, to map the different locations and culture that link users and Red Stone.