Toni Yrjänne owns a great company called Nordicshot Oy. He focuses on selling quality hunting products on a hunter-to-hunter mentality. Nordicshot and Toni invest in great and pleasant photos and videos. Respect for the game and nature is at the heart of this man. The idea of selling only products that Toni himself would use while outdoors is, of course, a great starting point for a functioning online business. The crank knobs and cheek packs sold in the store are also 100% Finnish made small production from Kausala. Hopefully, the new online store will help to boost sales.