Reebok eco

Reebok Eco was a live brief set by Studio Blup. In a group, we were tasked with creating an eco-friendly sub-brand of Reebok. We created new brand guidelines that fit the new goal. Bringing Reebok’s already eco-friendly production to the forefront and inspiring our audience as well as expanding the audience to inspire the world to live eco-friendly. For this project, I was tasked with leading our group and creating the final logo symbol as well as choosing all our typefaces. Reebok Eco’s logo was inspired by the style of the current logo whilst the story of the old logo. Reebok was previously inspired by the Greek letter delta, the Reebok Eco’s logo symbols are inspired by the Viking symbol for harvest and the Greek symbol for life.