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Joseph Arnold will need to approve that you worked on “Reese's Peanut Butter Cups” before we add you as a collaborator.

Reese's Peanut Butter Cups

OBJECTIVE -

To encourage first-time trial and establish the brand as a main choice product.

TARGET MARKET -

16-30 year-olds who love a good treat.

STRATEGY -

By introducing Reese’s as the new, exciting, addictive peanut butter treat to try.

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