My agency needed to find a new art director. We needed to create an advertisment that would show that we are a creative team, speaks to the target in their language and thus attract their attention, making them want to work at the reforma.
So I've created a series of advertisments that did just that.
We took the lyrics of famous songs where a colour is mentioned and changed it with its code.
We all live in a #FFFF00 submarine
#FFFF00 submarine, #FFFF00 submarine
followed by the simple sentence "reforma is still looking for an art director"
This mini campaing proved to be a great success with the job advertisment being shared tens of times on Facebook and being critically acclaimed among the guild.