Relaunch of everywoman website

  • Meredith Berman
The everywoman website is under my ownership. Within in falls different sections - events and awards (open to the public), articles and videos (which some are closed off for members only), workbooks (closed content), webinars (closed content), everywomanClub website (for senior women in business), corporate pages and about us pages. The content from the articles are sourced on a freelance basis by our Head of Digital and myself and then I design and format all of the articles.

As well as uploading all of the content using our CMS system (Drupal), I also have a great eye for design, creating most of the images seen on everywoman on Photoshop. Adding all of the content, I always make sure it is well optimised and searchable. We use Google Analytics to track the progress of our website. Currently our website per month has on average 10k page views and 7k unique visitors a month.

A huge area of focus for me is around the webinars. Currently using gotowebinar to host our 4x monthly webinars, I oversee the whole production from organisation, to promotion (via e-communcations and social media - Twitter, Facebook, Linkedin, Stumbleupon and Instagram) to follow up video editing.