Relaunching Trafalgar Travel's Blog - 'The Good Life'

  • Stephanie Mitchell
  • Alexandra Oke

Rebrand and restructure of Trafalgar Travel's global blog in 2018. On behalf of Trafalgar Travel, we recommended a rebranding of the existing blog 'The Column' to be more in line with the brand direction and slogan 'The Good Life'. Collaborating with the Creative Director and Digital Designers, we created a new blog template and style guide. In the backend, we also restructured the blog in Wordpress, reviewing the categorisation and tagging of content and running a full SEO content audit. This project resulted in over 200% increase in organic traffic, after just three months.