Leading Hotels of the World
Branding, Content Platform, Photography.
Leading Hotels of the World is a network of over 375 luxury hotels across 75 countries. They approached us with a distinct challenge, increase awareness and establish the brand as the go to amongst modern luxury travelers. We started with a defining their brand promise with a statement that evokes a story-worthy travel aspiration amongst our audience, and establishes Leading Hotels in the role of curator.
This new promise came to life through a complete brand identity refresh, which rolled out across all 375 hotel properties with collateral and partner branding, a global campaign platform and strategic media partnerships.
Directory—this companion piece was placed in every hotel room across all 375 hotels, featuring out look book content and messaging.