Role: Art Director
Renault Twingo 'show me a car'
Brief
To create a park scene within a car show room for the new Renault Twingo advert.
Creative Concept
I was asked to come up with a concept of creating a park that could manifest quickly and work within a choreographed dance sequence.
Delivery
The park was made of 2d trees, flower beds with potted plants embedded and a sky coloured background on wheels, enabling them to be instantly pushed into position as the film was running. The clouds were dangled down from bamboo rods with birds attached and gave an overall light hearted feel to the set.
Coverage
Show me a car video campaign was launched online and created 444,801 hits on youtube.