Design a visual identity that speaks directly to the modern women; underpinned by the brand’s ethos of accessible luxury
Drawing influenced by the intelligent design principles of Dieter Rams, a minimalist designer who believes in the approach of ‘less but better’. The clean visual language vividly articulates the brand message of ‘effortlessly chic’ across all touch points from packaging, digital experience and advertising campaigns. The tone of voice has a conversational approach between the designer and consumer through the “designer notes” feature , to create a more intimate brand experience.
The digital experience is built around the two principles: discoverability and intelligence; to invite users to explore the products seamlessly. Every order is delivered in a premium white box with a personalized label, to celebrates the craftsmanship and bespoke characteristics at the heart of the brand.