Repelling Pencil Branding

  • Debbie Roe
The Repelling Pencil is the new essential travel accessory. The pencil actively works as a stylus, while simultaneously deterring mosquitoes and other insects from going in for the bite on those summer evenings.
The item is marketed towards tech savvy nannas who like to travel. I have used a simple graphic image, text and pattern to emphasise it's sleek, no nonsense design. The microsite contains trivia and there is an element of humour in order to relate to the demographic.