Repositionig of unused digital channels

  • Alessandra Bocciero
We have work at re positioning the Italian web site and Italian social media channels for our company. Initially created for engagement purposes for an event, we are publishing weekly new stories related to innovation and people. I m directing the editorial calendar and i create, in partnership with the agency, the stories and any multimedia content.

I am also coordinating with the External Affairs team to amplify each story through our social media channels too.