How can graphic design be used to define the identity of a street? This MA research project aims to create a methodology that can be used to define and analyse what are the markers that create an ‘identity’ of a street. The steet to be analysed is Mill Road, Cambridge, UK.
A combination of thorough photographic and typographic research was conducted. It included classifications of objects found in the shops, hand-written notes, textures and logotypes. The typologies led to valuable conclusions and also defined the key identity markers of the street.