Article for PETRIe Inventory on brands sustaining their ideology throughout fashion's fast-paced nature.
"For many, fashion offers a means of escape. However, individuals are simultaneously attempting to grasp and understand what it is that they actually want from fashion, and where exactly they want to escape. Very few can, with total confidence, state what that escape is – they need a medium that is dynamic, constantly changing, and unexpected in order to fulfil that need of escape that is yet unknown. The fashion industry offers that ambiguity so necessary to understanding oneself. People are using the industry's characteristic frenzy of improving and progressing, so often seen in brands, as a way to continuously re-examine themselves and their view on what is of value and what can bring happiness."
Read the whole article here: http://www.petrieinventory.com/resisting-change-in-fashion