The All-New Kia Stinger - Social Media Activation
- 3 YouTube influencers
- 1 Car Photographer
- An epic production team
- A road trip through 7 countries in 1 week
Description
To launch a vehicle in a premium segment from a non-premium brand. I set myself the goal of landing Kia on the map like never before through new mediums whilst working with strict production budgets to maximum ROI.
The concept developed utilised the power of three influencers to face-off against each other in order to gain social media engagement and maximum reach. During the week the influencers competed with content seeded via their YouTube/Instagram channels at the end of the week the winner won a car for 6 months.
The concept allowed Kia to reduce influencer costs by incentivising, exponentially increase reach and grown owned channels.
Results
Unrivalled exposure on YouTube, 3 X Instagram Stories per day, per influencer, 3 x Social media posts per day, per influencer. Ownership of over 1000 professional images and owned video to be seeded to Facebook, Instagram, YouTube channels as well as owned properties.
Achievements
Seb Delanney, took home an All-New Kia Stinger 3 months ahead of public release and keeps the car for 6 months to produce unlimited content and exposure for Kia.
Role
The client, the concept generator, project manager, the media strategist.
Project Tags
Companies
VCCP
- Advertising
