Revlon nail polish concept

  • Luke Benjamin

I have created this Revlon nail varnish advertising campaign concept from scratch. It centres around an image of a model I found on the Internet. The shells this inspired the “Coral collection” name. The colours I themed to her nail colour. Using other beauty campaigns for reference and inspiration such as Max-Factor, Loreal & Remmington. The campaigns target market is women aged 16+. Illustrating the bottle and nails in illustrator to complete the campaign, creating precise imagery that is not possible in traditional photography.