Revolut - Pay with Pride

  • Danny Riches

To launch Revolut’s donations feature and Pride campaign, I pitched a concept avoiding the common trope of adopting a pride flag for the month and instead focusing on the celebration of identity that pride encourages. Each titanium card was to be treated and given a unique iridescent hue, encouraging consumers to ‘pay with pride’. The donations feature is redesigned to illuminate with a pride when the user donates to a charity or cause, with the hue depending on what the charity's nature is.