Rife Residency
Over the summer of 2021, I was a resident content creator at Rife, Watershed's magazine in Bristol. Over the course of my time there, I created social media content to encourage vaccine take-up amongst young people, promoted upcoming events and produced a video interview with local creatives.
As a resident, part of my responsibility involved promoting Rife's recent articles and upcoming events, with a focus on reaching young audiences through social media. I made a range of designs for The Link series of networking workshops, refining them into a style that was used across social media and Rife's website for both events, alongside copy.
I also worked with the local NHS CCG (Clinical Commissioning Group) to identify key questions young people may have around getting the COVID-19 vaccine and created a social media campaign to counter common myths and reasons for hesitation.
Alongside promoting these campaigns, I also created original ideas for content and developed them. This included a photo series of Bristol School of Art's degree show which was posted to Instagram and a video interview and studio visit of CLUMP collective, a music-video making group based in South Bristol. I was responsible for all aspects of production, from ideation and contacting those involved, to shooting and editing the footage, and creating appropriate social media graphics and copy to promote it.
The completed video can be watched below and the link to the article explaining my aims is available here.
