Rihanna for Puma

  • Adam Larson
Campaign art direction for Rihanna’s second collection of the Creeper for her FENTY by Rihanna line with Puma. We worked with photographer Mitch Feinberg to create a campaign teasing the drop of the new collection. We created a series of images that illustrate the individual styles landing on different surfaces with disruptive impact. The collection sold out online within 35 minutes.