BRIEF
Rila Mountain is a craft beer brewing company established in 2016, producing various types of refreshments. The aim is to create locally produced premium craft beers and drinks for export to the world. The brand should communicate its Bulgarian heritage and inspire locals to enjoy a high quality product from their country.
INSIGHT
By engaging with local communities the brand supports regional businesses. Organic ingredients for the brewing process are harvested in surrounding regions while giving job opportunities to the socially deprived. This includes a plan for fair trade and a sustainable disposal of waste products.
IDEA
The concept is based on craftsmanship, social engagement, and cultural belonging. Bulgaria’s national pride is visually represented on the label through famous sights such as the Rila monastery, the Alexander Nevsky cathedral, the Belogardchik fortress, the Iwan Wasow national theatre, and many more. The colours are taken from the frescoes within the monastery on Rila Mountain and serve to distinguish the range of products between lagers and ales. The logotype is based on the Cyrillic alphabet, as it was originally established in Bulgaria.
