Rinse FM New Residents Campaign (Summer 2019)
Assisted in the curation and devising of the new Rinse FM Residents campaign for summer 2019 including correspondence with artists and creative conception of the digital campaign. We took on 40+ new resident DJs and artists on our station, which created a global broadcasting platform for the roster of predominantly emerging artists. Throughout the process I acted as point of contact for over half the new residents to assist them in the process of getting on the station and setting up their new shows.
I saw the project through from the initial concept and planning stages, all the way through to launch and integration, and finally post-campaign analysis.