Rinse x SMIRNOFF - Equalising Music at Wireless

  • Cahal Naughton

In partnership with Smirnoff and Wireless, Rinse hosted an all-female stage at the festival, followed by a week of radio shows focusing on the issues of gender diversity and equality in music.

Launched in 2017, SMIRNOFF Equalising Music is a 3-year, global initiative to double female and female-identifying headliners and inspire the next generation of DJs. SMIRNOFF aims to escalate gender parity in the music industry by 2020. In 2018 SMIRNOFF pushed the Equalising Music campaign even further, continuing to stimulate discussion and elevate female and female identifying talents into the positions they rightfully deserve.
“Since its pirate beginnings, Rinse has been nurturing talent and pushing boundaries.  Thanks in no small part to the likes of Julie Adenuga, Maya Jama and Emerald, female presenters have inspired and influenced our entire radio output.  It’s fitting to be teaming up with Smirnoff Equalising Music and Wireless to celebrate a wealth of diverse female talent and promote a shift in urban culture” – Sarah Lockhart, Rinse
Live recordings from the festival and special one-off radio shows including panel discussions around the topic are available to listen below.

Closer - https://closeronline.co.uk/entertainment/music/wireless-festival-all-female-line-up-smirnoff-rinse-fm-stage/

Trapped Magazine - https://trappedmagazine.com/rinse-fm-curates-an-all-female-line-up-for-smirnoff-house-at-wireless-festival-2018/

IQ Mag - https://www.iq-mag.net/2018/06/rinse-fm-smirnoff-female-wireless-stage/#.YEzEi7T7RPM

the unedit. - https://www.the-unedit.com/posts/2018/7/4/smirnoff-and-rinse-fm-team-up-at-wireless-festival-to-bring-a-stage-for-all-female-talent

Hyponik - https://hyponik.com/news/smirnoff-and-rinse-fm-announce-all-female-stage-at-wireless-festival/

House of Solo - https://www.houseofsolo.co.uk/rinse-fm-curates-an-all-female-line-up-for-smirnoff-house-at-this-years-sold-out-wireless-festival/