Riposte Nº9: Be Humble, Be Cool — Why we need to de-braggadocio the working world

Riposte is a smart magazine for women, made by editor in chief Danielle Pender, creative director Shaz Madani, photography editor Gem Fletcher, features editor Liv Siddall and a roll call of excellent creatives. I've served as contributing editor since it's inception in 2013. Here's an excerpt from my article about the power of humility in the working world. * * * You’re a sound, liberal being with a variety of nice friends. You believe in equality, gender neutral parental leave and Fair Trade broccoli. So why - when it comes to conducting business - do you suddenly start talking like you’ve been possessed? L.A. Ronayne side-eyes the macho semiotics of professionalism and puts forward a more productive alternative. CHECK OUT MY TREMENDOUSLY FIRM HANDSHAKE. I’M THE SHARP-SUITED STEREOTYPE OF A SUCCESSFUL BUSINESSMAN, A GOLDEN ERECTION OF AMAZING ALPHA POWER. YOU MAY BE FAMILIAR WITH MY LADY DERIVATIVE, BOSS BITCH. BOSS BITCH IS BASICALLY ME, BUT LESS FUN AND MORE SEXUALISED. WE TAKE WHAT’S OURS AND DON’T CARE WHO GETS IN THE WAY. No real human being wants to spend time with these scumbags, yet we are conditioned to emulate them if we - as in all of the sexes - want to ‘get ahead’. It’s a weird system of assertive language and hard self-sell that stems from traditional big bucks businesses. And the archaic perception of what gravitas means... * * * For more visit www.ripostemagazine.com or follow @ripostemagazine

Team Credits

L.A. Ronayne

  • Creative Director
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Companies

  • Riposte Magazine

    Riposte Magazine

    • Publishing

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L.A. Ronayne
Creative Director