RISE Kombucha - new flavours landing page

RISE Kombucha is the number one kombucha brand in Canada. The 20-million dollar company sells its accessible fermented tea products in high-traffic grocery stores, forecourts and independent cafés. In 2019, the company launched new flavors for the first time in five years. The marketing team built a complete launch strategy to support the arrival of the two new flavors in the market. Part of this strategy was a landing page solely dedicated to the latest brews, which would help consumers find them in key locations. I was asked to manage the entire landing page project, as well as building its complementary content & digital advertising strategy. For this project, I managed all relationships with the creative and digital agencies, to make sure our landing page would be impeccable and on-time for the launch to market. I also built the social and digital campaigns, in order to have different online touch points for the consumers. The goal was to raise awareness around the launch of our new products, and to generate in-store traffic at key retailers through the landing page's store locator. We were able to build the landing page in time and under budget, all while generating great results. We were able to grow page views of the RISE ecosystem by 50% after the platform's activation, and were able to increase engagement on our social channels from 74% to 147%. Related social campaigns always maintained a relevance score of 9.