AKQA New York’s mantra is the Home of Courageous Invention, and their mission is to help their clients invent the future and do what has never been done before.
Their latest pursuit? Reimagining the gender status quo, working together to make their New York studio home to an environment where diversity and equality are the norm.
To celebrate International Women’s Day, we asked the women of the studio about their backgrounds, the challenges they’ve overcome, and how they intend to continue to build an environment where creativity and mutual respect can flourish.
“This is an important day for our team, it is an honor to work alongside such a diverse and talented group of female leaders, entrepreneurs and creatives at AKQA NYC. I am particularly excited today as we celebrate our team by telling their stories through an exhibition of photography and personal storytelling. I hope the stories from our team will help other women to overcome challenges that they may be facing today or inspire them to reach their goals” - Giles McCormack, International Managing Director, AKQA
Melissa Zimyeski, Executive Director – Strategy + Analytics
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was very instinctual and reactive (maybe too much so) at the beginning of my career – I had a hard time staying put but it meant I was exposed to so much so fast and gave me a clear sense of what I valued professionally – new and challenging situations, incredibly smart and generous people, and an environment that didn’t take itself too seriously. I always felt grateful for the opportunities I had and more than a little afraid that someone just might find out that I didn’t have a clue as to what I was doing. Also, that age old adage – treat people as you want to be treated – was a core tenet to my adult life. That bent of empathy created so many bonds far more important than what is on my CV.
2. What challenges or hurdles have you overcome along the way?
I had hard time (and am still struggling with) finding balance – for my family, my work, and most importantly myself. It is hard to turn off – but I have learned to treat my off time as time exclusively for myself and my family to connect undistracted, to prioritize self-care, and to forget that I have 18,403 unread emails waiting for me when I return. It is not about returning to work rejuvenated; it’s about recognizing that I as a person deserve to be taken care of and trying to find small and big moments to do that.
3. What do you hope to see changing in the future for women?
I hope all of my female friends, acquaintances, and strangers feel comfortable with who they are, what they need, and how they should be treated. I expect us to be seen as equals of course, but also as people who are celebrated for being complicated and not defined by one particular ‘female’ trait – a mom, someone who is allergic to kids, that colleague who wears ‘too much’ makeup or talks too loud or loves getting her nails done and reading James Joyce. And one, hopefully more achievable thing - I hope to stop hearing men describing their female colleagues as ‘girls’… full stop.
Kim Laama, Executive Director of UX
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
The people inspired me to join AKQA. Every day I get to work with passionate and thoughtful practitioners – all experts in their craft, but humble, driven and eager to constantly learn.
2. What challenges or hurdles have you overcome along the way?
We are ambitious. And sometimes ambition can bring fear, failure and burnout. High expectations are a part of our culture. To manage the pressure, I had to learn to set boundaries, negotiate realistic timeframes and stay confident in the face of the unknown.
3. What do you hope to see changing in the future for women?
A sincere and inclusive world that treats all individuality with fairness and kindness.
Resh Sidhu, Creative Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Since I graduated from University I had a very simple approach, find the agencies doing the best work, find great creatives who you can learn from and do work that blows people minds. AKQA was always one of the most respected agencies so it was only a matter of time before our paths crossed. I have never worked in an environment surrounded by such passionate likeminded creatives where every detail matters. I love that AKQA’s values have not changed, in over a decade it’s always about great people, great work.
2. What challenges or hurdles have you overcome along the way?
There have been many challenges, if it was easy then everyone would do it right? The toughest thing for me has been balancing my career with being a mum of two and finding time to fit it all in, it’s often the guilt you feel that weighs you down. I have also encountered some terrible managers in my time, who for some reason or another enjoyed making my life difficult. But I believe the hardest times and crappiest people really mold you into being resilient and fearless.
3. What do you hope to see changing in the future for women?
I hope that we ‘all women’ will be the change we want to see in the world. I hope to see more women supporting and mentoring each other and as a result see more women succeed in the workplace and everyplace. If we watch over each other, if we unite as a formidable force then there is nothing that can stop women rising to the top.
Caru Jones, HR Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Initially, by chance. The second time, on purpose! I’m a boomerang, who came back because of the impalpable energy at AKQA, the unique talents of our people, and the incredible work we create together.
2. What challenges or hurdles have you overcome along the way?
The greatest challenge is always watching people who I respect, admire, and enjoy working with leave.
3. What do you hope to see changing in the future for women?
The ability to have it all. Work, Family, and Personal time!
Giuliana Farris, Associate Finance Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Ever since I worked at my first agency, I knew that I wanted to stay in the ad industry. I was extremely fortunate to work with amazing CFO's who were willing to educate and support me. I still keep in touch with all of them and consider them great mentors and friends. My professional experience led me to AKQA, and I have made it my home.
2. What challenges or hurdles have you overcome along the way?
Coming from a different country, learning a new language and trying to fit in was a challenge when I was younger. Looking back, it helped me shape the person I am today. Those were difficult times but I wouldn't change them for the world. Overcoming those hurdles gave me the confidence to take on other challenges.
3. What do you hope to see changing in the future for women?
I see the change where women are coming out in support of each other, which is significant because we can only change unfairness, injustice and disrespect If we come together. This should cross-over into many areas that women are not part of and should be. Today's women should continue to inspire and support the next generation of women.
Elsa Neuwald Resource Management Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was working at a similar profile digital agency in NY but in a much larger office. I wasn’t actually looking at the time but a recruiter from AKQA reached out and I saw it as a great career opportunity to collaborate with really smart people who do fantastic work in a more boutique setting.
2. What challenges or hurdles have you overcome along the way?
Challenges that I think everyone in advertising faces – a struggle for work/life balance, avoiding burn out and always trying to keep in mind the human aspect of the business.
3. What do you hope to see changing in the future for women?
I hope that with all of the cultural shifts that have happened in the past year and heightened awareness of the challenges that women face in the workplace, that can really be parlayed into tangible results – more women in leadership positions, a conscious effort to promote and compensate women equitably and a celebration of different types of management and communication styles.
Dinushi Perera, Associate Creative Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Hustle and hard work. These two ideas embody how much I wanted to work in the creative industry. As long as you truly put passion and enthusiasm into your work and attitude it will be key in growing your success. Also, be strong; in your work, your mindset and your beliefs and you will be recognized.
2. What challenges or hurdles have you overcome along the way?
I was a college dropout so I feel like I’ve had to prove myself that little bit extra. I needed to push myself that extra mile, make sure I was always present, in listening and being vocal, with the mentality that ‘everyone is a teacher’, learning from anyone I crossed paths with.
3. What do you hope to see changing in the future for women?
I hope in the future we see power in numbers. For every man there is a female hire. The gender imbalance of women in the work place is so unstable and one sided, that for younger generations of females experiencing this industry we need to showcase the female bosses, from associate designer to creative directors, we need to fuel and inspire each other in the place where we spend most our days.
Clare Anderson, Senior Copywriter
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
After 5 years in London working across fashion and digital creative I decided New York needed another Australian, so after a few recommendations from some ex-AKQA creative directors I found myself packing my bags to join AKQA New York's Nike team as a Senior Copywriter.
2. What challenges or hurdles have you overcome along the way?
Aside from packing up my life every few years and being away from my family in Australia, I got ‘stuck’ working in the soul-crushing environment of the fashion industry, where a lack of upward mobility in roles meant a toxic hyper-competitiveness between the women I worked with. I had a dream job, but was miserable. When a friend asked me if I wanted to return to creative and work with her at a tiny digital agency in London I jumped at the opportunity, embracing the pay cut, ignoring the imposter syndrome, and haven’t stopped using this new lease on life to push my work, ideas and team beyond what is asked.
3. What do you hope to see changing in the future for women?
How long have you got? It's hard to prioritize just one thing! Aside from equality in respect for us and our abilities reflected in equal pay and opportunity for women, I'd love to have more lady bosses and younger creative girls hungry to get their ideas heard. I remember the first day at the University of Technology Sydney – where the Communications degree is just as hard to get accepted into as Law and Medicine, being one of 200 girls and probably 10 guys (at best) in the room. I often find myself thinking, where are all those smart girls now? How did that overrepresentation still turn into inequality, 10 years later?
Lori Andrew, Immigration Mobility Specialist
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was lucky enough to be contacted by one of AKQA’s amazing recruiters on LinkedIn. I had worked in various business immigration paralegal roles in law firms for about 7 years, and many of my past clients had been in the advertising industry. It was always exciting preparing visa applications for the advertising clients, because it allowed me to be exposed to many creative roles, and even tap into my own creative side when preparing some of the application letters. Being on the client side has been exciting to have more interaction with people as they are going through their individual application process, and immerse myself in a creative industry.
2. What challenges or hurdles have you overcome along the way?
Immigration and relocation have both been points of contention under the current administration. Each day I’m on the lookout for new hurdles, but it’s all about staying up to date, partnering with strong vendors that support us, and staying prepared with back-up strategies.
3. What do you hope to see changing in the future for women?
I hope for women to have equal opportunities and equal pay in the future. When this is achieved, I hope that women continue to support each other to sustain this inevitable and long overdue change. Regardless of systemic issues, let’s always lift each other up and inspire each other.
Christine Barnowsky, Senior Project Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
My passion centers on how we might continue leveraging tech to change the world through the stories we tell. I’ve had the privilege of partnering with diverse brands and driven people who are equally keen to make a lasting impact.
It’s usually the stuff of dreams to hope that you’ll get a call to work agency-side with Nike one day, so when that actually happened while I was rounding the block on a call with the recruiting team at AKQA, I got goosebumps in July.
2. What challenges or hurdles have you overcome along the way?
As an integrated project manager, I’m also exposed to multiple methodologies and business models that are often at conflict. Understanding when to cue a certain approach or revert back to the basics is crucial to ensuring a project is delivered on time, on budget, and on brief. Similarly, knowing when and how to ask for help when deep in the throes of a tight scope hasn’t always proven easy but is absolutely necessary.
3. What do you hope to see changing in the future for women?
I’d like to see more strong women in positions of leadership. Major props to Beyoncé who originally coined our rallying cry, so girls, who run the world? Let’s go.
Ruth Baughan, UX Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Having interned in a law firm, I realized I didn’t want to work in a corporate environment. AKQA was the first digital agency I applied to intern at in London and I’m still here! I discovered UX was the discipline for me, and after 3 years I transferred to the New York office.
2. What challenges or hurdles have you overcome along the way?
Imposter syndrome. I think we all feel it at some point and I’ve experienced my fair share. Looking back, I have a handful of awesome women who believed in me to thank for helping me overcome it.
3. What do you hope to see changing in the future for women?
I hope women don’t even feel the need to question whether they are receiving equal pay because it is a given. I hope women make up half or more of their company’s board members. I hope the everyday language used in workplaces to characterize women moves further away from negative stereotypes and celebrates perseverance, emotion and drive.
Tierney Beck, Senior Project Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
My love for design and strategic innovation stemmed from my background in service design. I’ve always believed design and innovative story-telling can be used as a platform to catalyze change. AKQA was a perfect match for me to continue to drive change and execution through design.
2. What challenges or hurdles have you overcome along the way?
At first it was intimidating to be the only female in a room/meeting full of males. But now, I see it as an opportunity to challenge the status quo. I no longer hesitate to voice my opinions.
3. What do you hope to see changing in the future for women?
More women in leadership.
Tesja Bonnie, Copywriter
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Right after I got my bachelor’s degree in media I was offered a job at AKQA Amsterdam as a receptionist. Though it wasn’t exactly what I had imagined my first job to be, it was a great opportunity to get to know the company and all its different departments. I set my heart on creative and after about a year I made the promotion to copywriter.
2. What challenges or hurdles have you overcome along the way?
Prejudice. Becoming a copywriter as a non-native speaker without an advertising degree or any experience, was met with skepticism by many. Proving someone wrong isn’t impossible, it just takes a lot of hard work and persistence.
3. What do you hope to see changing in the future for women?
That whenever we encounter injustice, we have the courage to speak up and always find someone willing to listen.
Robyn Bynoe, Office Coordinator
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I really wanted to work in a creative environment but wasn’t sure if I wanted to pursue a creative role myself. I met with a recruiter who suggested the Office Services team at AKQA. I’ve been here for a year and a half now!
2. What challenges or hurdles have you overcome along the way?
Learning to be patient when people are dismissive of my ideas or work. Sometimes it’s a thankless job, but every company deserves someone who does it and loves doing it!
3. What do you hope to see changing in the future for women?
It would be lovely if people were impressed rather than intimidated and offended by powerful, intelligent women.
Yulhee Cho, Program Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was referred to AKQA by a friend and former colleague, Christine Dippold, who transferred to the Portland office after her time on the Verizon account in NY. I was told jokingly that she’d given me “street cred,” and if I messed up it wouldn’t look good on her either. 1.5 years later, I’m still here – I think she’s safe.
2. What challenges or hurdles have you overcome along the way?
One thing that I’ve struggled with is getting carried away with the desire to do everything and take on more. It’s easy to fall into the trap of letting work take over your life, especially when you love what you do. But then the stakes get too high for work to go well. It can be crushing when it doesn’t. So the latest challenge I’ve been tackling is knowing my limits and protecting time for the things that bring me joy. I find that when I am successful at drawing boundaries, I can be my best self in both my personal and professional lives. It’s hard work! You’d be surprised how difficult it is to tell myself to go home and go for a run instead of write another email.
3. What do you hope to see changing in the future for women?
I hope to see women move into a future where we can spend less energy on coaching ourselves against self-doubt and more energy on being boss.
Sara Commet, Senior Copywriter
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
After spending a few years hopping between startups and agencies, I landed at AKQA for a chatbot project that piqued my interest. The intersection of logical, scientific stuff and its more open, creative counterpart is a favorite spot of mine.
2. What challenges or hurdles have you overcome along the way?
My background’s in the sciences, and my career…isn’t. Pivoting to a more creative profession was a tricky move, but well worth it in the end. Like most things, a hefty dose of persistence helped.
3. What do you hope to see changing in the future for women?
Let’s get to a point where things like gender ratios and pay gaps aren’t a hot button issue, because they aren’t issues at all.
Sarah Cunningham, Senior Account Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
AKQA was top of my list of companies I wanted to work for when I moved to London. After I had the great pleasure of spending three wonderful hours with Ron Peterson, GM of our LDN office, deep in discussions about our ambitions, inspirations and the insane amount of respect we both held for Elon Musk, I knew it was the right fit.
2. What challenges or hurdles have you overcome along the way?
I used to think I didn’t deserve to be rewarded for my efforts and dedication to my career. I always felt like “Why me?” I was just “Doing my job”, I think it’s partly to do with entering the industry right in the middle of a major recession. I was always given the impressive that “luck” played a major role in securing my first hob and it was inappropriate to ask for anything beyond delivering your day to day role.
Sure, I’ve experienced male dominated management circumstance, lower salaries to my male counterparts and overall lack of female mentorship but I’ve never let that discourage me. If anything, it gives me more of a fighting spirit to change it! Those who are dedicated and willing to fight for change deserve a place at the “top table” no matter their gender.
3. What do you hope to see changing in the future for women?
The fight for gender equality is no longer a topic for change.
Blair Desmon, Administrative Assistant
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
A massive career change brought me to AKQA. After years of traveling as an actress, it was time to settle down and make NYC a permanent home. AKQA celebrated the fact that I had a different background and, after a few rounds of interviews and a temporary engagement with the company, officially welcomed me to the team just a few weeks ago!
2. What challenges or hurdles have you overcome along the way?
As a woman coming from my background, I found that It was often difficult to be taken seriously.
3. What do you hope to see changing in the future for women?
Just in discussing this questionnaire with the other women responding, I kept hearing a good deal of concern about how we'd be perceived. I'd like to see this change. There's a certain worry about being judged as too bold or confident that I don't think men share.
Jessica Donahue, Associate Developer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
For as long as I can remember, I’ve always had an interest in creative technology. When I was younger I was fascinated by video games and websites; specifically, I was curious about the technology powering it. It wasn’t until college that I had the opportunity to explore this interest academically. I took my first programming course freshman year at NYU and I immediately knew that I had a knack for it. Despite the heavy course load from majoring in Computer Science, I filled any free space I could with web development classes, where I learned how to use my programming skills to build creative and interactive web experiences. My passion for creative tech is what drew me to exploring career options at digital agencies where technologists work side by side with designers and other creatives. Therefore, I was overjoyed when I was given the opportunity to work at AKQA, a world-wide known agency, right after graduation.
2. What challenges or hurdles have you overcome along the way?
Despite how quickly I picked up programming in my introduction courses, I soon found myself struggling to grasp more advanced concepts and manage multiple programming projects at once. I became extremely discouraged as I watched more and more students drop out of the major. Although I had moments where I considered switching out myself, I knew I wanted to pursue a career in technology after graduating so I stuck with it. I frequently attended office hours and spent hours in the library with my classmates. Overcoming these bumps in the road definitely paid off, as it opened the door to many career opportunities.
3. What do you hope to see changing in the future for women?
It is quite obvious women are a minority in the technology field. I was one of only a handful of women in my computer science classes and 95% of my professors were male. The same ratio has followed me throughout all of past tech internships and jobs. In the future, I hope to see greater representation of women in the STEM field. I am optimistic of this as schools are beginning to teach programming fundamentals at the elementary level, giving young girls the opportunity to become comfortable with coding from a young age. There are also multiple coding programs for young girls, such as “Girls Who Code” and “Kode with Klossy,” that have the goal of closing the gender gap in technology.
Ashley Evangelista, Social Media Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I learned about AKQA from a friend of mine who was a former designer. She knew I wanted to transition from start-up to agency life, so she introduced me. I decided to shoot my shot and the rest is history.
2. What challenges or hurdles have you overcome along the way?
Being new to advertising and the formal agency structure, remembering everyone’s role and title has honestly been the biggest challenge. There’s a lot of industry jargon to remember as well.
3. What do you hope to see changing in the future for women?
I’d love to see women trusted and respected for not only their opinions but their areas of expertise. We’ve worked hard, and we know a lot – trust us to lead. I promise we’ve got it covered.
Anika George, Associate Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I’ve always had an interest in design but overlooked it as a viable career because I’d been steered towards a more traditional career path by my parents. Fast forward to post-college (and mid-recession), where I found myself in a series of marketing positions that weren’t particularly fulfilling. Taking night classes at Parsons and SVA helped me find a way out of these jobs, and I eventually ended up at the Shillington School of Design. I got a portfolio together and landed my first design job at a small company a few weeks after graduation. A few positions later I landed at AKQA.
2. What challenges or hurdles have you overcome along the way?
I struggle with imposter syndrome – feeling as though I've accomplished my achievements by luck and chance, rather than hard work and grit. Thankfully, I have a great support system of family, friends and colleagues that help me overcome those feelings when they arise.
3. What do you hope to see changing in the future for women?
I’d love to see more women in positions of senior creative leadership. Until we reach that point, I'd also like to see the men who currently hold those positions respecting women’s voices and doing their best to advocate for us.
Olivia Gericke, Associate Project Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
When I graduated from college my first full-time job was working at an architecture firm, but I realized I wanted to help create digital experiences. So I left my job, enrolled in an immersive tech boot camp and started learning about all aspects of web design, which helped me get my foot in the door at agencies.
2. What challenges or hurdles have you overcome along the way?
I knew I wanted to have a more digital focused career, but it took me some time to realize which role I enjoyed the most.
3. What do you hope to see changing in the future for women?
More women in leadership roles and closing the gender pay gap!
Sarah Marie Glass, Senior Project Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
After moving from the East coast to the West coast then back East again, I managed to find the incredible team here at AKQA NY. I began my career at a very traditional CRM agency but knew I wanted to end up in a primarily digital role. My next roles reinforced that digital and integrated campaigns were my sweet spot. When the time came to move back East, I quickly accepted the opportunity to work at a company that whole-heartedly believes each project has the potential to change the industry, and should be approached as such.
2. What challenges or hurdles have you overcome along the way?
Last year I had to make the decision to take a risk and leave my career (and comfort zone) on the West coast and prioritize my personal life, which required a move back to the East coast. After finding my stride and developing my network, I felt like I had to start over again in NY. I am glad that I landed at AKQA with great people and was rewarded by both a successful life and career move.
3. What do you hope to see changing in the future for women?
I already see a paradigm shift within our smaller agency world and throughout our generation. Women are standing behind one another and unabashedly proving they are worthy of any position. In the future, I hope to see women continue to mentor and support one another and for men to follow suit and not see a woman in a man’s job, but a colleague in an equal role
Sarah Gosselin, Senior Account Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I joined AKQA after many years of doing more traditional advertising and brand work, looking to partner with brands aspiring to innovate in digital and experiential. I have been lucky enough to get to do exactly that, while also working with some of the best talent along the way.
2. What challenges or hurdles have you overcome along the way?
Being a soft-spoken woman, finding your space in a high-intensity world can get challenging as you are growing your career. You need to remain confident in who you truly are and prove out your strengths in your own way. Then when you find the right environment and an open team, that’s when the magic happens.
3. What do you hope to see changing in the future for women?
Not having to have the conversation about why we should be treated equality. For women, but also for different sexes, races, ethnicities, etc. And seeing leadership roles open up to our reality as well.
Emma Greenwood, Senior Strategist
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was just out of school without any strategy experience and desperately looking for a strategy job, when an incredible woman took a chance on me and put me forward for the apprentice program. It’s been nearly 4 years and I still find new things to learn every day.
2. What challenges or hurdles have you overcome along the way?
Self-doubt. These aren’t challenges that I think you ever fully overcome, but I’ve had some incredible female bosses and peers who have helped me realize my value and important contributions.
3. What do you hope to see changing in the future for women?
I’m excited for the moment of critical mass in female leadership that creates real cultural change within our industry.
Haley Hammerling, Senior PR Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I had recently moved to San Francisco and wanted to work with great clients, on truly inspirational projects on a growing marketing team. Now working out of the New York studio, I feel really lucky to be at an agency with amazing, smart people and get to travel for work.
2. What challenges or hurdles have you overcome along the way?
After starting at AKQA, internal changes within our marketing department were tough, but we came through and have a really strong team.
3. What do you hope to see changing in the future for women?
56% of women who leave their tech jobs mid-career when they decide to start a family. I think the future of work, including remote work gives women the freedom to travel and work at the same time. It would be great to see this as more of the norm in the future.
Megan Jasson, Associate Strategist
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
A lot of networking (read: LinkedIn stalking), research, and persistence.
2. What challenges or hurdles have you overcome along the way?
Breaking into an industry that I had no previous experience in and no related educational background in was tough, but learning from each conversation and building a case for yourself as you move forward goes a long way.
3. What do you hope to see changing in the future for women?
Women collaborating, not competing, to move upwards.
Monica Jin, Senior Creative Recruiter
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Really wanted to get in-house for recruiting and met my old boss, Courtney Buckle. She hired me right away.
2. What challenges or hurdles have you overcome along the way?
I’ve learned and been able to do a lot with all the other elements of recruiting/talent. I’ve been able to work on things regarding process, strategy, tactics and met a lot of great friends along the way.
3. What do you hope to see changing in the future for women?
I hope to see larger efforts across the board when it comes to be being cognizant of diversity and inclusion methods in the workplace. It would be great to see women continue to work on giving each other platforms/communities to be stronger instead of breaking each other down.
Abby Kalen, Associate Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
My university (The School of Visual Arts) had an industry review which allowed us to present our portfolios to industry professionals. I met AKQA Creative Director Dave Tupper, who led me to the apprentice program here. I was an intern for 3 months over the summer and was ultimately offered a position full-time!
2. What challenges or hurdles have you overcome along the way?
Before graduating, many members of my family didn’t see a future for me as a designer. The typical questions “What are you going to do with that?” or “Well, maybe you can just be a teacher if it doesn’t work out. Have you thought about that? Some things are better left as hobbies.” We would have so many discussions (okay, arguments) about it and I really had to work to prove that I could turn this into a successful and fulfilling career. You could imagine how excited I was to share the news that I got offered a job, at AKQA nonetheless, in the field that I went to school for.
3. What do you hope to see changing in the future for women?
SO MUCH! And I can see it happening already! The one thing I do hope to see is a more diverse work environment. I would love there to be more female creative directors in the office for me to look up to. Not that you can’t look up to men but it’s discouraging when you don’t see women in the positions you hope to be in some day.
Sarah Keator, Project Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I don’t know the exact recipe for our success, but from what I see every workday, it’s every AKQAer’s continuous dedication to delivering on our core values of innovation, service, quality and thought.
2. What challenges or hurdles have you overcome along the way?
In my 2 years with AKQA, I’ve worked on the best projects of my career so far – and that in itself has been such a learning curve resulting in invaluable experience.
Challenges and hurdles are a daily reality for a project manager and I have appreciated every single one of them because they have taught me more of who I am and have helped me to hone my craft.
One of my latest challenges has been team dynamics. As a project manager, it’s key for me to ensure that all my team members are in a good head space, are feeling challenged, are cognizant of the road ahead and are confident in the work they are delivering for the project. If there is uncertainty on any of these then it can result in a strain on the team mentality and possibly show through the work we’re delivering. It’s so important for me not only to ensure the project scope is healthy, but that the team dynamic is healthy too.
3. What do you hope to see changing in the future for women?
I’d love to see more women in leadership roles. I’m still at a stage where I’m developing my voice and it would be encouraging in my field to see more female role models that exude confidence and determination in the workplace. I’d also love to see more women in tech and STEM-based positions. I look back on my education and wince when I realize that I was really curious and fascinated by physics and algebra and that I was too insecure to pursue it. Why did I think I couldn’t be an astronaut or engineer?
Chloe Konnor, Associate Copywriter
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was in LA interning at David&Goliath doing a lot of traditional writing for television and social. I loved it but felt it wasn’t making an impact. In school I did projects around social causes I was passionate about, like clean water for Flint and inclusiveness for disabled children. This is why I was drawn to AKQA. The work here it less about show and tell and more about inspiring people to change their perceptions, or even take action, in meaningful ways.
2. What challenges or hurdles have you overcome along the way?
Moving around the country, trying to make new friends, learning how to not embarrass myself whilst at the office.
3. What do you hope to see changing in the future for women?
I hope to see women diversifying traditionally male-only careers, like coding and computer science, also in more positions of leadership. I also want to see more trust in women in general. There’s a lot of skepticism, if not spoken at least apparent on faces, surrounding women’s capability.
Kai Lawson, Senior Project Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
- I had heard about the amazing work that AKQA had been producing for a few years, so naturally when I learned they were interested in my background, I leaped at the opportunity to contribute my talents to the growing legacy of this agency.
2. What challenges or hurdles have you overcome along the way?
- Quite a few, but representation has been a huge one for me. I recognize that while the brands I work on often target people that look like me, very few agencies actively have the people that look like me and who share my experiences working on those accounts, in any discipline. Recognizing this disconnect has fueled me to work harder to share my perspective and contribute insight to my teams, while also advocating for diversifying the industry. I feel strongly that you can’t tell anyone’s story better than they can for themselves.
3. What do you hope to see changing in the future for women?
- What I had been hoping to see for the future of women is already in motion. More and more women are recognizing their power and taking the lead in this industry. It’s no longer just good enough to get our feet in the door, Now, we’re walking in the buildings, changing the furniture, and taking control. It’s beautiful and empowering at the same time.
Kira Lipp, Marketing Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I went from working in film and writing screenplays to advertising. With all that comes with agencies, the changes, the chaos, there’s something that keeps me at AKQA.
2. What challenges or hurdles have you overcome along the way?
Managing all US events in the US on my own with my team in London. Managing Future Lions, partnerships and all awards for AKQA US and Brazil. Manage content for .com, social channels and the weekly newsletter. All marketing and PR work done by a team of mostly women not always recognized or celebrated for the hard work they do.
3. What do you hope to see changing in the future for women?
Everything. Equal pay, women won’t be afraid to ask for a promotion and raise as they deserve, longer full paid maternity leave, the same respect and trust men receive in the work place.
Amanda McCarthy, Account Supervisor
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I started my career at a small digital marketing agency in Boston, then moved onto one of the largest and most historic ad agencies in NYC. After both experiences and working on a variety of digital campaigns, I wanted to hone in my skills and project focus at a smaller and more specialized digital agency.
Since joining the NYC office in November 2017 I can say AKQA definitely lives up to the impressive reputation. The agency prioritizes only projects that will lead to the most innovative digital work. But most importantly to me, AKQAers are smart, authentic and very hard working. I’ve learned a ton in only a few months because of the amazing people I work with.
2. What challenges or hurdles have you overcome along the way?
Initially I found the constant rotation of coworkers in this industry challenging and exhausting, especially when losing a strong female manager I connected with, or a co-worker turned close friend. But now I’m more flexible to work with different styles and to roll with the unpredictability of team structures and projects. I’ve also gained so many wonderful friendships.
3. What do you hope to see changing in the future for women?
A change in the expectation that women will and should be more accommodating, in whatever situation. Without flexibility on both sides this precedent can lead women to fold more in debate. This muffles our ideas from being properly heard and turned into action.
Stacey McLean, Senior Account Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I always had a digital bias, geeking out in online forums run by MIT when I was 13.
I spent the first few years of my advertising career working in the digital teams of large traditional agencies. I moved from NZ to London and met a lot of people who used to work at this agency called AKQA, and they were pretty alright.
It took a year of courtship with AKQA. But when I was told I was being offered the role on Nike Women global at, I saw actual stars. It fit like a glove.
The team I worked with in London, and now the team I work with in the NYC studio, are the most dedicated and passionate team. I don’t question how any of them ended up here. I’ve now been here 6 years and going strong.
2. What challenges or hurdles have you overcome along the way?
Early on in my career I was judged for the way I dressed. That turning up to work looking polished everyday implied I spent more time on myself than my work. I lost a lot of strong female leaders and coaches along the way. Their dedication and success in fostering happy, driven teams was not seen as important as big shiny work, and eventually they left for roles where they were valued for all their skills.
3. What do you hope to see changing in the future for women?
A perception shift. Women shouldn’t have to act like men to get ahead. You hear of female leaders who could ‘take on any man’ or are ‘decisive and stoic like a man’. What?! To this point, we need to reset the stigma around strong women being a ‘bitch’, or aggressive. When they are just being ‘ballsy’ (if they were a guy).
Better child care. That shit’s expensive. Some families can’t afford childcare, or it becomes a trade in for lifestyle. Especially in large cities. So until more men start being stay at home parents, forget all that ‘Lean In’ business, if you can’t afford child care, there is no leaning in.
Genesis Mendoza, Senior HR Generalist
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Let’s just say LinkedIn was the matchmaker here and now it’s been three years since I joined.
2. What challenges or hurdles have you overcome along the way?
I think quite similarly to my quote not speaking up has been one of them. In my personal life, I’m quite vocal but when it comes to work sometimes I shy away because I have been afraid of failing. Over the past year, I’ve learned some of the greatest projects have come to fruition when I spoke up and took it head on.
3. What do you hope to see changing in the future for women?
I hope to see women celebrating one another more. Whether someone is a stay at home mom or CEO. What makes them less of a woman? Let’s show more Love to one another.
Elisa Peebles, Senior Strategist
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
A wild ride full of unorthodox twists and turns – including but not limited to sleeping on roofs, organizing direct action, producing a few award-winning shorts and creating and directing an oral history-based docutheatre project.
2. What challenges or hurdles have you overcome along the way?
On the way to AKQA? Tons, but who doesn’t have a come-up story? I am very proud to be who I am, where I am, representing where I’m from, and consider it powerful to find the harmony between the three.
3. What do you hope to see changing in the future for women?
When my niece was a wee-little premie baby I could hold in my hand, I held her over the shoulder as we watched the USWNST get the first ever ticker-tape parade through New York City for a female team. I want women to learn that more is possible for them as early as possible. People internalize the limitations the world wants to put on them as soon as they are conscious. I want girls to learn that they can be strong and limitless so that boys can learn they don’t need to be terrified of being feminine and we can all be free.
Marisol Pelaez, Senior Analyst
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was actually referred to my current role at AKQA by my first real boss. I moved to NYC with no job, just a summer internship that I hoped would become a full-time job. I developed a great relationship with my manager there, which eventually led to my joining AKQA. I’m a living, breathing testament to the power of networking.
2. What challenges or hurdles have you overcome along the way?
There’s a lot of self-doubt associated with the first few years of your professional career. Add onto that the anxiety of taking on student debt and learning how to balance work life with social life. Let’s just say I’ve been very busy, but I’ve been lucky enough to see the outcome of my efforts, even at an early age.
3. What do you hope to see changing in the future for women?
I’d like to see women become confident in their work decisions. Confident in addressing the wage gap and requesting more money, in asking for time off for vacation or maternity leave, in speaking their mind in meetings and asserting their leadership over projects. It’s not only a shift that must take place with the employer, but with the women themselves. We need to get comfortable in our own skin.
Lisa Pickett, Account Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I came to AKQA very early on in my career – as an account executive working on Nike Women in our London office. After college I enrolled on as many summer schools and grad schemes I could to gain as much experience as possible. While I was on one of these graduate schemes, I was lucky enough to have a friend who knew someone who worked at AKQA and I asked if they were looking for any entry level roles – turns out they were, and I managed to get an interview and got the job.
Joining AKQA at that stage in my career was a baptism of fire in many respects, but I wouldn’t have had it any other way, and I’ve been here ever since.
2. What challenges or hurdles have you overcome along the way?
I’ve learned that most things worth doing are deceivingly hard and will always encounter hurdles & challenges - at the time they seem impossible, but looking back they have been some of the defining points in my career.
I’ve been in multiple situations where I’ve had no ‘template’ or brief to follow, other than ‘get it done’ which has been challenging, and at times marginally terrifying. Whether that was being out in Manilla as an account manager (i.e. pretty junior!) helping produce a reality TV basketball series for 3 months (never having been to Manilla, worked in film, or spoke a word of the local language), or figuring out a use case (and then how to build) one of the first Alexa skills in the UK for the launch of the Echo (before there was even such a role as ‘voice architect’), to name but a few.
While these were definitely stressful, and at times seemingly impossible, I have picked up some invaluable life lessons along the way – no matter how junior you are, it is up to you to make sure your role is more than ‘the note taker’ (so make sure you listen and learn as much as possible to contribute meaningfully); no one expects you to know it all – the only stupid question is one you’ve asked before, and having a great attitude goes a REALLY long way in getting the job done.
3. What do you hope to see changing in the future for women?
I hope to see more women in positions of power to help ensure that this wave of positive momentum continues and is impactful. Also to encourage and inspire the next generation of female talent to continue redefining the face of this industry. I was extremely lucky when I started out to work amazing senior female talent, who encouraged me to speak up and push to be considered for any opportunity I felt I was appropriate for or would benefit from.
I’d also love to see a more equal spread of women across all disciplines as having a female perspective across all fields is invaluable if we are to create relevant and meaningful work that appeals to real people vs. boardroom execs.
Amanda Ploch, Senior UX Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I worked at a Service Design Agency in Berlin and I always wanted to live in NY. Not many agencies in NY celebrate diversity like AKQA does, so I call myself lucky to not only be part of an excellent design agency but I also get to meet people from all over the world, every day.
2. What challenges or hurdles have you overcome along the way?
A major challenge is change. Change in culture, environment and society can be harsh at times and it takes time as well as courage to fail. I learned how to embrace and appreciate failure. My glass may be half empty occasionally, but I will find a way to get it filled up again.
3. What do you hope to see changing in the future for women?
We need to find a way to be a community and become much better at supporting each other, especially in a male dominated work environment like ours. We’ve come a long way but change doesn’t happen by chance. I hope women will feel more encouraged to pursue their own dreams, be independent and equally accepted, globally. We have to start living by example and take action!
Axelle Ros, Senior Analyst
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I kept in touch with my mentor/manager from my first big agency. She had since moved on to AKQA and knew I was I looking for a bigger role. When an opportunity opened up, she was the first to let me know.
2. What challenges or hurdles have you overcome along the way?
I felt that, even though our industry has a large female presence, there are not too many of those women in leadership roles. I felt that I needed to be surrounded by strong female leaders to grow in my career and actively looked for an agency that coveted that as a strength.
3. What do you hope to see changing in the future for women?
I hope that women will continue to do a better job of lifting one another up --being able to tap in to a strong community of women in the field is an important asset for all of us.
Mackenzie Rose, Creative Services Assistant
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I previously worked in sales and joined AKQA in a temp-to-perm position as an office coordinator. Within 2 months I was given a fulltime offer and then a year from then I was promoted to a Creative Services Assistant.
2. What challenges or hurdles have you overcome along the way?
I had a manager who would rather hold me back and “manage me” than let me shine to my full potential. But I worked hard in staying positive and doing the best job that I could do, regardless of the lack of support. I wanted to make a difference and make things better. I wasn’t okay with taking the easy, lazy route and I wanted to create a place where people want to work. I focused on putting compassion and thought into everything I did, which was noticed by the right people whom eventually created my current position for me.
3. What do you hope to see changing in the future for women?
I hope to see women’s strength no longer be questioned. Being emotional at times does not mean you are weak, or unstable, or less capable.
Kirsten Sargente, Social Media Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
After a recruiter had reached out to me via LinkedIn, I started asking individuals in the industry about the agency. After receiving positive feedback, I immediately followed-up about the open position. Before I knew it, I was working at AKQA!
2. What challenges or hurdles have you overcome along the way?
Prior to working at AKQA, I worked in editorial. I quickly learned that the formal structures of the two industries differed tremendously. This processed a challenge in itself and working with clients vs. working in-house.
3. What do you hope to see changing in the future for women?
I want to see everyone, as a whole, more confident in women and their work. We are capable. We are talented. We are hardworking.
Hiye Shin, UX Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I was fortunate. But I also knew that fortune favors the prepared mind.
2. What challenges or hurdles have you overcome along the way?
Being misperceived as shy. Quietness doesn’t mean lack of confidence.
3. What do you hope to see changing in the future for women?
Equal pay for equal work.
Jennifer Son, Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
As a kid, I truly loved two things: video games and music. Those years were spent playing Nintendo and making my own playlists on Soundcloud. They both brought meaning into my life and I questioned myself. “What can I do to create a meaningful experience for people through design?” In the meanwhile, I’m a complete Nikehead and I often find myself getting deep into the Nike App and the Nike Training Club App. The simple, clean, and useable solution creates a highly personalized experience for users and to me, that’s the best kind of design. I googled who created the app, and it was an agency called AKQA. I was like “shit, I really want to work here,” so I reached out. Now here I am in New York, working alongside the amazing, talented folks at AKQA.
2. What challenges or hurdles have you overcome along the way?
When I first jumped into a long-term product design project, it was a whole new world for me. More responsibilities and tight deadlines. But I was am lucky to find my manager who continually pushes me to grow up and reach my full potential.
3. What do you hope to see changing in the future for women?
More women becoming mentors to others.
Kellie Soto, Office Manager
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I’m originally from Virginia and always wanted to move away from the small-town lifestyle. I studied broadcast journalism in college and had every intention of becoming a news anchor. As a lot of young adults do when they are trying to decide what they want to do for the rest of their life at age 17, I changed my mind. After graduation, I joined a non-profit focused on Middle Eastern foreign policy, then an ad-tech company, and now I’m at AKQA, the world’s most awarded digital agency! My roles have varied throughout my career, but I’ve always been super passionate about interior design and making people smile. I’m super thankful I now have the opportunity to focus on both, designing workplaces and environments that are human-centered, fuel engagement, and increase employee happiness with an awesome team by my side.
2. What challenges or hurdles have you overcome along the way?
Whenever you begin a new role there’s often a moment of feeling insecure regardless of how experienced you may be. I think each role presents a new set of challenges and players which often time stretches you out of your comfort zone. I’ve felt this to a degree each time I’ve joined a new team or taken on a new set of responsibilities. While challenging, I think these moments are exactly what I needed to grow as an individual and in my career.
3. What do you hope to see changing in the future for women?
Danielle Colding, an Interior Designer, said “the world needs more gratitude and less narcissism.” I think if women, men, people of all colors and walks of life, share this as their mantra, then there’s a place or at least hope, for all people to live beautifully. As women, if we continue share our grace and strength in numbers, our future and the future of others, will be brightened.
Elisa Tang, UX Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Hesitantly. After making a career change to UX, an acquaintance suggested I apply for a 10-week apprenticeship at AKQA. I hadn’t heard great things about agency life, but I thought it would be a good opportunity to see what it was like for myself. I met so many great people and the work was really interesting, so I accepted a full-time position and have been here for about 2 1/2 years now.
2. What challenges or hurdles have you overcome along the way?
I had taken a boot camp course which is working in a bit of a vacuum, so it was an adjustment to apply what I had learned to real world situations. The other big adjustment was coming from a very corporate and structured environment to a creative one. Figuring out the best work process for me took a few tries but I’m still refining.
3. What do you hope to see changing in the future for women?
So many things. For starters, more women, including women of color, in leadership positions. Having the ability to be assertive without being labeled angry or emotional. The dismantling of the “Old Boys Club” and most importantly, having more men take a stand against sexism and gender inequality and for all of us to recognize gender biases, even in ourselves.
Jocelyn Teres, Designer
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
Waking up early, cultivating empathy, and working with great mentors.
2. What challenges or hurdles have you overcome along the way?
Every person has personal and professional hurdles in their life, but working with patient and understanding people makes a world of difference.
3. What do you hope to see changing in the future for women?
As we continue to chip away at systematic misogyny, I hope women will continue to play a major role in reimagining and rebuilding our professional landscapes.
Mor Weziman, Associate UX Designer
1.You did it! You’re part of AKQA the world’s most awarded digital agency. How did that happen?
I’ve always been interested in creating art and what influences the way people think and act. That influenced my choice to study photography and sociology at college. After working at a fashion magazine and a tech startup, I discovered that UX design was the intersection of both my interests. I went back to study UX at General Assembly and joined AKQA soon after.
2. What challenges or hurdles have you overcome along the way?
The decision to go back to school for UX design was a big one for me. I was worried I would invest everything in this new path and ultimately not feel a connection with it. It ended up being a leap of faith, but it was the best decision I’ve made for my career so far and I’m so glad I took a chance.
3. What do you hope to see changing in the future for women?
A workplace where there’s not an implicit advantage that comes with being male.
Chewy Wu, Principle Developer.
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I started working here as a tech intern, later came back after I received my O1 visa as a creative technologist, with the objective to help pushing R&D of cutting-edge technologies for innovative branding experiences.
2. What challenges or hurdles have you overcome along the way?
The hard choice between using my spare time to develop the more demanding skills for general client projects vs experimenting with new technology for my own interests and creative practice.
3. What do you hope to see changing in the future for women?
The world needs more female technologists!
Hera Yeung, Art Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I’m lucky enough to have been given the chance to inject my traditional advertising background into work at AKQA. They found the value in tapping into my conceptual thinking to help make their briefs more well-rounded. It’s exciting to see now work has now become more holistic and fulfills broader client asks.
2. What challenges or hurdles have you overcome along the way?
Being in a position of power and influence when surrounded by male counterparts, it has been difficult to have my voice be heard and respected. This I feel is due in part to the presupposed idea that strong females are aggressive, unreasonable or difficult (aka Be-atches). I have come to a point in my life and career where I'm comfortable and confident in what I have to say and don't concern myself with how anyone else thinks it should be said.
3. What do you hope to see changing in the future for women?
The future needs to empower and properly groom women to be future boss ladies! I want to see women receive the same support, nurturing and trust that men have throughout their careers. Giving women the same level of training and comparable growth opportunities as their male counterparts, where it’s no longer acceptable for men to “grow into a role,” and women must have “already performed the job” before given the title.
The future shouldn’t make it so difficult for women to kick ass at their jobs when placed next to men; instead they should be equally respected, heard and trusted for their opinions, leadership decisions, and work. My hope is that women are recognized for their achievements in the workplace; that they are looked at as brave and intelligent badasses.
Angel Zhang, Account Director
1. You did it! You’re part of AKQA the world's most awarded digital agency. How did that happen?
I've always tried to make the most of every opportunity. I followed my gut and took some risks early on that allowed me to explore and find what I'm passionate about; it doesn't get any better than blending your work with your passions outside of the office. Having had experience both on the brand side and at traditional agencies, I was excited to bring something fresh and different to AKQA.
2. What challenges or hurdles have you overcome along the way?
Being so young and having to deal with C-level clients was pretty intimidating at first. It took a lot of practice, learning from mistakes and building up my confidence to trust in myself and prove myself to my supervisors. It's fine to acknowledge barriers, but don't let them define you.
3. What do you hope to see changing in the future for women?
I'd like to see a broader view on how we define women's success in the workforce. We tend to focus on women in tech or the corporate world, but I’ve seen females leaning in, excelling in their careers and literally changing the world, everywhere. Creating a future we actually want to live in requires leveraging the strengths and perspectives of a diversity of people - across genders and industries.
Photographer credits:
Matteo Catanese - Senior Art Director
Shaun Cronin - Designer
Elton Rhee - Art Director
Johnny Budden - Group Creative Director
Ricky Bowry - Associate Creative Director
August Ostberg - Art Director
Antoine Christian - Art Director
Dave Tupper - Creative Director