Bartle Bogle Hegarty created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad shows two boys playing together outside and, after the day’s activities, they race home for a glass of Robinsons. One boy soon falls asleep and the other takes his shoes off and carries him upstairs to his bedroom. It is then revealed that the boy who carried his friend is really his dad. The spot ends with the tagline: "It’s good to be a dad. It’s better to be a friend." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si&Ad through Academy. Post-production was handled by The Mill.
Director: Si&Ad
Producer: Dom Thomas
Exec Prod: Lizie Gower
Production Co: Academy Films
Brand: Robinsons
Title: 'Pals'
Agency: BBH London
Creative team: Matt Moreland & Chris Clarke
Sarah Hardcastle & Elliott Shiels
Creative Directors: Hamish Pinnell & Justin Moore
Producer: Glenn Paton
Strategic Business Leads: John Harrison & Becky Russell
Strategist: Lilli English
Team Director: Alex Monger
DoP: Barry Ackroyd
Post-production: The Mill
Editor: Joe Guest @ Final Cut
Sound: Nick Angell