SEO is the activity to generate more leads or traffic and bring new customers to the website by the use of keywords and other optimization methods to improve organic search results. On the other hand, ORM is the effort of improving and managing online reviews of the company. According to SEO Company Gilbert, Search Engine Optimization and Online Reputation management are the different ways of business marketing. SEO is an important component of reputation management. SEO and ORM have the same goal to build brand identity and build credibility online.