Ronan and Harriet At Universal Orlando Resort

  • Zoe Chidley

Universal Orlando Resort teamed up with Magic Radio's '100% Christmas' programming strand as their official travel partner. This gave them 5 weeks on air during their key holiday booking period, and when Magic historically pulls high listener figures. The campaign started with live presenter reads and pre recorded trailers all driving to a bespoke page at the website to find out more and win a trip UOR. It then culminated with a week long breakfast promotion giving listeners the chance to win holidays to experience the park for themselves. The final part of the campaign saw Ronan, Harriet and Eloise head out to Florida hitting up the park together. This was all documented and shared via bespoke video content across social platforms and in a one off saturday show broadcast live from Florida. This is a repeat campaign following another successful execution in 2017 which saw Magic taking listeners out to see Ronan perform live in an exclusive gig amongst other things. It was also where we shot the content piece that subsequently went viral 'Ronan singing roller coaster on a roller coaster. I also project and production managed this campaign.

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