ROO STOCKHOLM
CONSULTING:
Alongside Berghs, I work as a PR consultant for the newly established Swedish brand, ROO STOCKHOLM. My role is to build ROO STOCKHOLM on the Scandinavian market through a strategic plan, working close with social media updates, public relations, event and activities.
“Elegant with an edge”
ROO STOCKHOLM is a fashion label founded in 2015 by Lovisa Janson, a Swedish fashion lover. Contributing her strong knowledge and eye for trends, the product, the customer and the market. Her mission with ROO STOCKHOLM is to create unique sets and making women feel equally empowered in the day as in the evening.
ROO STOCKHOLM is about fashion for women who love the beauty of simplicity combined with edge.