This project was part of my application for Social Media Marketing position in Roobar. My task was to create an Instagram strategy for the first 2 weeks of August.
I choose to create UGC [user-generated-content] contest - an Instagram photoconcest that aims to provoke the target group to take and share pictures of their happy summer moments with Roobar, with unique hashtag included.
My idea was to use Roobar as a mascot - modern's people healthy companion in their everyday life. Each post was related to one day of the week and tells a story.
All the pictures and the art concepts are made by me. I used provocative and vivid colors to attract users' attention. I played with the copywriting part as well.
Monday. Stuck in traffic? Eat something #chunky and #funky and the #green light will guide your way! Show us how Roobar helps you survive in the #traffic. Share your picture and win 6 awesome Roobar boxes, #yummy!
Rain, rain, go away! It’s #tuesday and we want to play! Rainy days are not so bad when you have a #healthy snack in hand. What’s your #mood today? Share it with a picture and win 6 awesome Roobar boxes!
Some people are born with a good taste, and we believe that you are one of them! Healthy living is a #lifestyle. Show us how much #roobar fits your style today. Share a picture and win 6 awesome Roobar boxes!
Survive your Thursday with a healthy #snack or two. Cacao Maca seems to be a good choice, which one do you pick today? Share a picture and win 6 awesome Roobar boxes!
...and we must go! Boost your body with energy ball and be ready for the #weekend. How you is your #friday going? Share your picture and win 6 awesome Roobar boxes, #nomnom.
Camera? Check! Sunhat? Check! Roobar #cacaonibs and #macacranberry? Check! Check! Check! Any plans for the weekend? Wherever you go don’t forget to put your favorite Roobar in the backpack and share us a picture.
If your Sunday doesn’t involve Roobar and pyjamas, you are doing it wrong! Picture your #lazysunday and win 6 awesome Roobar boxes.
Happiness comes in waves and with a #healthy snack. We bet you have better examples, so share a picture and be part of our summer challenge. See you out back!
Do you want to boost your #energy and immunity and reduce your #stress? Than take a hike and don’t forget to put a #cacao nibs and #hemp & #chia Roobar in your haversack. Share your hiking pictures and win 6 Roobar boxes for your next mountain adventure!
To roll your camera or to raw it? Why not both? You still have time to capture and share your Roobar moment and win 6 Roobar boxes.
Psst...! We have a hint! Sharing a picture of this moment is even better way to show your #love! ‘Cause you have the chance to win 6 Roobar boxes and give them to your crush. This is so #romantic, isn’t it!
Raw-nergy your body and soul with a #healthy snack and boost your productivity. Don’t be shy, we just took two at once :) Show us your photo and you will have the chance to eat 6 Roobar boxes. Share if you dare!
It’s 4 pm and you are starving for something sweet... Choose the healthy way and you won’t regret it! Share your picture and don’t miss the chance to win 6 Roobar boxes.
You still have a chance to win 6 Roobar boxes! Show us how is your Roobar summer going by sharing a picture. Entry closes @ 7 pm, UTC+2:00, 13 August 2017! Hurry up!
