Ross Lovegrove - Ila Bo Shoes

  • Adrian Ardelean

Ross Lovegrove is a designer and visionary who’s work is considered to be at the very apex of stimulating a profound change in the physicality of our three dimensional world. Inspired by the logic and beauty of nature his design possess a trinity between technology, materials science and intelligent organic form, creating what many industrial leaders see as the new aesthetic expression for the 21st Century. There is always embedded a deeply human and resourceful approach in his designs, which project an optimism, and innovative vitality in everything he touches from cameras to cars to trains, aviation and architecture. rosslovegrove.com/ MUSIC: Richard Lacy / Sarah MacDonald - Innovation FILMED AND EDITED Adrian Florin Ardelean DIRECTED Ila Bo