Route 81 Event

  • Sarah Zhang

Route 81 was designed whilst creating an event for a specific group or organisation that may not be receiving as much publicity in the current market. The Hells Angels, due to their criminal background and violent history, could be considered unapproachable and uninteresting to a younger audience. The motorcycle gangs, which stretch from the US to Canada, still maintain a strong sense of loyalty, dedication and unity whilst celebrating bike culture. Route 81 in collaboration with Harley Davidson are bringing the spirit of The Hells Angels to the forefront by creating an event that allows everyone to take a break from the stress of the city and embrace life on the open road. I designed banners in every city the event takes place guiding people to the nearest establishments supporting the race, an app to help guide riders and a website with all the event information.