• Principles, people and passion result in populating culture.

Royal London

We’re so yesterday is a campaign created by VCCP for Royal London, the UK’s largest mutual life and pensions company. The TV ads are fronted by a chap called Roy, a time-travelling narrator. He takes the viewer on a riotous romp through British history – through the good times and the slightly more hard-up, plaguey times.

The campaign, which was supported by digital outdoor and press activity, celebrates the fact that Royal London has stood by its customers with the values the company was originally founded on back in 1861.