Royal Mail – The Who

Helping Royal Mail celebrate the 60th anniversary of one of the UK's most influential bands. 60 years of iconic graphic ephemera - logos, sleeves, tickets, posters and photography – helped to inspire our rich and eclectic design approach. If there’s a rock band that truly embraces an open minded, shape shifting and forward looking outlook to music and performance, it’s The Who. Roger Daltrey, Pete Townshend, John Entwistle and Keith Moon formed the band in 1964. Within five years, they went from performing club shows to headlining the Woodstock festival and becoming the biggest box-office draw in the world. They changed the way rock music was presented live and produced records that were often intelligent and challenging in content while pushing technological boundaries. With plans to celebrate the iconic band’s 60th anniversary, Royal Mail commissioned us to develop a design language for a comprehensive range of beautiful collectibles. Over the years, The Who have boldly embraced different genres of music, from proto-punk to soft rock, mock opera to rock opera, and heavy rock to orchestrated rock. As a result, the band have a rich and varied design history, from the stripped back graphic urgency and raw live photography of their earliest years to the experimental, conceptual approaches to imagery, typography, collage and portraiture that followed. Our design solution celebrates this eclecticism, making use of iconic ephemera – logos, sleeves, posters, tickets and photography – from across the band’s history. To support the Royal Mail-designed set of 12 stamps – 8 of which use Mike Dempsey’s classic album sleeve stamp framework – we designed a wonderfully varied range of collectible products: a First Day Cover, Hand Stamps, Prestige Stamp Book, Medal Covers and Presentation Pack. Every item is infused with The Who’s bold, innovative rock ‘n’ roll spirit.

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