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Tmall is the most popular online marketplace in China owning as much as 50% of the B2C market. In 2015 Royal Mail developed a Tmall storefront featuring British products from UK businesses. Our objective was to drive brand awareness to show how Royal Mail could help businesses sell successfully in China. We created a video to sit on the Royal Mail website and supporting marketing collateral.


Nicola Thompson

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  • Creative Copywriter

Project Tags

  • animation
  • digital
  • video
  • marketing
  • Scriptwriting

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