From its base in Belgrave Square, London, the Norwegian Embassy nurtures the historic relationship between Norway and the UK. It is one of Norway’s biggest bilateral missions overseas. Alongside its diplomatic and administrative functions, the embassy maintains an active and engaged cultural department that supports and promotes Norwegian creative arts in the UK through events – including exhibitions, lectures, concerts, festivals and films – as well as its online cultural platform, Norwegian Arts.
Running since 2003, the 100% Norway exhibition is one of the Embassy’s most successful initiatives, a mainstay of the London Design Festival and one of the key events on the Scandinavian design calendar. Every year, the show brings the best of Norwegian furniture, interior and product design to an international audience of professionals, design aficionados and the public.
WHAT WE DO FOR ROYAL NORWEGIAN EMBASSY
Zetteler has overseen all UK PR activity surrounding the 100% Norway exhibition since 2013, as well as maintaining its social media accounts and coordinating content for the exhibition catalogue. Always a knockout, the show enables us to work at the heart of a collaboration of designers, curators, editors and stylists. As a result of our work on the 100% Norway exhibition on 2013, we took an active role in the development of Norwegian Arts and continue to manage its social media and assist in feature commissions, as well as generating and managing press enquiries.