Royal Rumble Rebrand
The Royal Rumble, reimagined and rebranded to reflect the epic spectacle of fight night.
Worked on this for over a year building a great team of people along the way. A retelling of the storied past and grand moments from events yet to be written.
Opening Sequence for Royal Rumble Rebrand. Art Direction and Conceptualized from the ground up as a complete rethink of one of the big four events that WWE produces throughout the year.
Hyperrealistic statuettes of wrestling talent were hand sculpted and then later shaded to look like marble in Maya. An enormous and detailed tableau provides the backdrop for the reimagining; referencing structures from ancient kings on the left and progressing to more modern structures that nod towards the robber barons of the industrial revolution. A leitmotif of ornamental detailing weaves itself throughout the piece creating a cohesion that culminates with the apex; a ring that all the competitors aspire to conquer.