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RSA Student Awards 2017

Moving Pictures Brief: Conceive and produce an animation to accompany one of two selected audio files that will clarify, energise and illuminate the content.
Chosen Audio: More Than a Pill voiced by Nathalie Spencer
Concept: The animation revolves around characters that follow a narrative. The design of these characters aim to be inclusive as they represent people whilst avoiding stereotypes of age/gender/etc. Familiar metaphors are used to get across more complicated themes of the audio. While the expressions and actions of the characters aim to add wit and magic into the animation, more conceptual scenes are used to express and evoke emotions like empathy.
Selected screenshots of animation
Character profile and emotions
Character group variation


Pei Tong

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  • Graphic Designer

Project Tags

  • graphic design
  • animation
  • Motion Graphics
  • Character Design
  • illustration
  • Healthcare
  • competition entry
  • RSA

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