Rude Fruit clothes brand wants to make vegans cool again. It falls into the quirky category of ethical wear.
This young brand started when Liza Basay, a gifted visual artist, has created a collection of witty illustrations that concern and comment on veganism.
Before entering a global market we had to check if this product is interesting for key influencers.
We started with creating a website that would showcase Rude Fruit rebelious brand and have streamlined purchasing process.
After the website was launched we could start our market test. We approached top influencers from different worlds, such as fashion, lifestyle, food bloggers and models. We asked their opinion on our design and asked for support.
So far we got positive feedback from the influencers and some of them agreed to endorse the product for free.