Most books show things in sequence: Page 1, Page2, Page3... etc. Douglas showed plenty of methods that challenged progressive sequence. Now you subvert sequence, but in a really intellegent way.
Advertising is subversive- it seeks changes in perceptions. And so do almost all jokes, in fact in non-transgressive ones, the subversion is why they are funny. But how best to subvert the sequential process? Thats upto you. Use the book form to lull and then surprise. Bound answers please.