RuPaul Drag Race UK (first season!)

With the arrival of RuPaul’s Drag Race on UK shores, we wanted to celebrate this cultural phenomenon in the only way we knew how, with creativity, uniqueness, nerve and talent… and a singing squirrel wig. for Ru-veal at Manchester Pride we started building excitement for the launch by recreating RuPaul’s famously long legs, and sashayed them through the Manchester Pride Parade, doing death drops and delighting fans. These legs then formed the centre piece for our Queen Reveal, where each Queen was announced to armies of fans at Manchester Pride by emerging from in between Mama Ru’s legendary legs. On social we created Instastories and Snapchat films which introduced the Queens.